Many people ignore the importance of having a professional business card that perfectly reflects your brand image, like the custom poker chip ball markers. This little piece of paper can be an essential part of your collateral package. It’s usually the first item prospects obtain from you, so it’s your first shot to make a strong and positive impact on them.
The power of do-it-yourself online business-card printing companies is exciting. With limited exceptions, it’s relatively simple to recognize a cheaply produced card. When you opt for “go cheap” on your business cards, what message does that convey to the ones you wish to do business with? However, custom poker chip ball markers are your go-to option if you want to deliver a high-quality impression without spending too much.
Cheaper is not always good when it gets to first sight. Deliver clients an excellent first impression with these ABC’s of business card design.
Always keep it simple.
Business cards are usually just 3.5″ x 2″, so you don’t have too much area with which to work. Don’t make your logo extremely big, don’t make the type too tiny to be easily read, and don’t be scared to use white space.
Be deliberate while choosing the information to appear on your card.
What’s most valuable? Your name absolutely needs to be there, accompanying the name of your company (via your logo), your e-mail address, and your phone number. Space permitting, you can add your physical address, cell-phone number, fax number, and company website address if desired. Don’t clutter everything up too much–as with the design, more straightforward and cleaner is always better.
Card size must be standard–unless you’re the adventurous type.
There is stuff you can do to a 3.5″ x 2″ card to stand yourself different from others (e.g., rounded corners), but going with an irregular pattern can be tricky. A round card, for instance, is pretty memorable, but it absolutely won’t fit in regular business-card holder device. You must be ready to trade support for memorability if you prefer an unconventional shape or size.
Designer’s help should be considered, unless you have the requisite skills to design your business card yourself
The designer is also tasked with creating your other collateral (letterhead, website, brochures, etc.) is ideal for this job. So, it’ll be intuitive to bring your brand image into those pieces to your card, or custom poker chip ball markers, if you choose to.
Ensure the back is blank, or use it for non-critical information
How frequently is the back of your business card seen by people? Traditional card area modes assume that the side is blank. If you wish to put a copy on it, be sure the information is supplemental: e.g., your company’s purpose or tagline. While business cards should support your brand identity, they shouldn’t be mixed with advertising.
The Bottom Line
Consider how you handle other people’s business cards when you make decisions concerning your own. Do you get frustrated when you can’t immediately find the information you need? Or the font is too small to read? Or printed fonts are hard to decipher? Do cheaply designed cards make you think more limited of the person or organization represented? Does it take you a while to recognize whose card it is or what business that person works for?
Don’t make those similar mistakes at the time of designing a business card. Ensure that it’s a positive image of your company and you, reflecting your precise brand identity.